Myntra adds Swarovski’s Confluence collection to strengthen jewellery segment

By

Maverick Martins

Published
Sep 12, 2017

India’s leading fashion platform Myntra has added the multi-designer collective, ‘Confluence’ by Crystals from Swarovski to strengthen its jewellery portfolio ahead of the festive season sales.

The collection has been designed by some of the top fashion luminaries in the country and crafted with Swarovski crystals.
 
Confluence features statement designs from Amrapali, Eina Ahluwalia, Gaurav Gupta, Isharya, JJ Valaya, Manish Arora, Outhouse, Pernia Qureshi, Rohit Bal, Shivan & Narresh and Suneet Varma.

Ananya Tripathi, Chief Strategy and Planning and Head International Brands, Myntra, in a statement said, “Swarovski has been a sensation on our platform and the introduction of ‘Confluence’, adds another dimension to a very rich collection, designed by the who’s who of the industry. Myntra’s presence and reach will allow for these fine works of art to reach customers spread across India. We are witnessing a steady growth in the jewellery segment and will continue to focus on strengthening it further in the coming year.”
 
“We are delighted to offer our multi designer jewelry collective, Confluence on Myntra. Myntra being one of the largest ecommerce fashion platforms, it was perfect for us to position this unique offering from Swarovski. With the on-set of the festive season, we are confident that this association will receive a great response from people who have a discerning taste and eye for design,” said Vivek Ramabhadran, Vice-President, Asia South, Swarovski Professional.
 
The collection will be available on Myntra starting at a price point of INR 2,450 and up to INR 25,000.

Launched last year, Confluence has the signature style of each designer, embellished with Swarovski crystals with over 100 designs specially curated in three categories - weddings and special occasions, everyday modern classics and men’s accessories.