Myntra Fashion Report to launch at the India Fashion Forum

The Myntra Fashion Report Edition 1 will launch at the 18th edition of the India Fashion Forum which will take place from March 13 to 14 in Mumbai.

The Myntra Fashion Report Edition 1 will launch at the 18th edition of the India Fashion Forum - Myntra- Facebook

The e-commerce fashion giant and part of the Flipkart empire, Myntra, will hold a discussion on the current state of the Indian fashion industry and pressing topics at the upcoming India Fashion Forum next week. One of the topics for discussion will be the emerging fashion categories that will be ones to watch in future. Top representatives for Myntra will unpick the mind-set of today’s consumer to an audience of industry professionals, media, and attendees.

The talk will address the issue of how to personalise marketing campaigns in fashion. Myntra often runs special promotions targeting different customer demographics such as their current “for her” campaign that is timed to coincide with International Women’s Day and offers discounts on fashion items for women. This strategy will be explained in the talk.

As India is set to have the world’s largest “Generation Z” population by 2020, the discussion will stress how important it is to figure out their mind-set as they are the consumers of the future. Other ways in which the Indian retail industry will be affected by 2020 will also be discussed.

As an increasing number of Indian fashion brands are embracing the omni-channel approach, whether or not the trend is here to stay will be addressed. In short, Myntra’s largest panel talk will explore the current retail landscape in India and engage other industry players for a way forward.

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