Published
Nov 21, 2017
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Mr Button raises pre-series A funding following its omnichannel launch

Published
Nov 21, 2017

Mr Button, owned by Deepak Khetan’s Khetan Apparel Pvt Ltd, has managed to successfully complete its pre-series A funding round, led by the UAE’s Jetty Ventures and Sandeep Daga.

Mr Button has successfully raised its pre-series A funding - Mr Button- Facebook


Mr Button, which entered the premium menswear section of the market three years ago, started pursuing an omnichannel strategy with the opening of its first physical store several months ago. Since then it has been strengthening its omnichannel approach with more store openings and has now successfully completed its pre-series A funding round.

One of the lead investors in the pre-series A funding round was Sandeep Daga who is the Founder of Nine Rivers Capital. Daga said: “Deepak Khetan has built a phenomenal brand and achieved significant scale in a boot-strapped mode without losing sight of unit economics and building a profitable business. That speaks volumes about the leadership and the robustness of the business model. We believe Mr Button is very well poised to grow in size and stature in years to come.”

In August this year, Mr Button opened its first brick and mortar store in Gurugram which it calls a “Guideshop”. The concept of the brand’s “Guideshops” are that they provide a space for men to explore their style and experiment with their aesthetic. The stores have personal stylists that have been trained to pick out looks for customers based on their personal taste and practical needs. Another Guideshop is scheduled to open in Pune’s Phoenix Market City in late November. With a funding round completed and store openings in the works, Mr Button’s expansion plans are showing no signs of slowing down.

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