Marks and Spencer and the Ogaan Cancer Foundation team up for special lingerie range

By

Isabelle Crossley

Published
Oct 2, 2017

Marks and Spencer has launched a new product range of bras made for women who have undergone breast cancer surgery that will be available across India and they will be donating some of the proceeds to the Ogaan Cancer Foundation.

After teaming up with the Indian fashion and accessories brand Lulu & Sky, the Ogaan Cancer Foundation will now also be supported by Marks and Spencer India. The British clothing and lifestyle brand has around 60 stores in 27 cities across the country and the main focus of the brand in India is currently on lingerie and beauty products.

Marks and Spencer has launched a new range of lingerie that caters to women who have undergone various surgeries associated with breast cancer and this is a first in India. The range of bras have cups specially designed to accommodate single or double mastectomies and come with different forms of padding, prosthesis support, cooling fabrics, and soft bra cups lined in cotton. Along with this they are designed to be as visually attractive as their other, regular lingerie lines.

In addition to creating the new lingerie line, Marks and Spencer has also collaborated with India’s Ogaan Cancer Foundation and will be donating ten percent of sales from the line to the charity in order to help raise awareness about breast cancer. The charity also provides financial aid to women undergoing treatment for cancer under their Women’s Cancer Initiative.