Malabar Group names Manushi Chhillar as its brand ambassador

By

Maverick Martins

Published
Apr 6, 2018

India’s largest jewellery retailer Malabar Gold & Diamonds has signed Miss World Manushi Chhillar as its new brand ambassador. Chillar will endorse the jewellery brand and be the face of its global campaigns and charity events.
 

The company plans to enter new markets like US, Sri Lanka, Bangladesh and Brunei this year to expand its global footprint and the current Miss World’s association is likely to enhance the visibility of the brand.
 
"I am a proud Indian, it's the land of celebration with all the festivals, vibrance and, most importantly, emotions. That is what I took to Miss World! Being associated with Malabar Gold has been wonderful, a relationship which is close to my heart with moments that are special to every Indian," Manushi said in a statement.

Malabar Group Chairman M P Ahammed added, "First, the world was bowled over by her intelligence in the Miss World contest where she said mother's job deserved the biggest salary in the world. Then, we all knew she has a big heart too. She had started her humanitarian works as a student, long before her world crown. Manushi and Malabar Group thus share a common passion for making lives better around."
 
Malabar Group currently has 212 stores in India and abroad out of which 112 outlets are overseas making it one of the largest jewellery chains in the world. It also has overseas manufacturing facilities in Saudi Arabia, Qatar and the UAE.
 
Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate.