Madhu Jain to highlight India’s textile tradition at AIFW SS 18

Veteran Indian textile designer Madhu Jain will showcase three master-weaves and motifs at the forthcoming Amazon India Fashion Week (AIFW) Spring-Summer 2018 to highlight India’s rich and diverse textile tradition.

Madhu Jain to highlight India’s textile tradition at AIFW SS 18 - Madhu Jain-Facebook

"Internationally renowned dancer, cultural visionary and Padma awardee, Prathibha Prahlad, has choreographed a powerful dance sequence by her group, Prasiddha Repertory, as a prelude to this very special collection," said the designer in a statement.

The first textile in this collection is a paean to the frescoes and murals of the temple paintings of Kerala's Guruvayur temple complex, the intricacy of which have long fascinated Jain.

The second textile is the diametrical opposite: a deceptively simple bamboo-silk collection in undyed, luminescent ivory while the third is a Royal Venkatagiri collection from Andhra Pradesh that has been woven in the Jamdani tradition, where the designer has incorporated tribal motifs to thrilling exuberance.

Madhu Jain had celebrated 30 years of her label in the fashion industry at the last edition of the Amazon India Fashion Week Autumn Winter 2017 (AIFW A/W 2017) held in March with the best of her interpretations of Ikat motives.

Amazon India Fashion Week (AIFW) Spring Summer’18 scheduled to take place from October 11 to 15 in New Delhi.
 

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