Made in India collections at London Fashion Week

By

Maverick Martins

Published
Sep 21, 2016

Made in India collections for the third season in a row starred at London Fashion Week, as Indian designers showcased their collections as part of the House of Middle East & Asia (MEA) event. Sending a strong message to the global media & industry, the collections re-instated that India is evolving from just Made in India to Designed in India for fashion.

FAD International Academy, India''s premier institution for creative arts and fashion, unveiled Season 3 of House of MEA at Fashion Scout during London Fashion Week, a first of its kind to promote Indian designers through global fashion weeks.

"Our vision is to promote, nurture & incubate emerging talents from India that can cater to a global audience and promote the "Made in India" initiative by the Indian government and also support students as they intern, engage and network during London fashion week," said Shivang Dhruva, Founder of House of MEA & FAD International Academy.

The season showcased catwalk shows for Indian designer Nivedita Saboo, Chinese designer, Ge Yu for label Anndrestand, and India and Dubai-based label Studio HJ by Hema Joshi to a packed audience of British celebrities, media and industry.

Last season had seen designer Rocky S and accessory designer Felix Bendish unveil their collections to raving industry and media reviews.