Little M.A.C collection launched in India on Myntra

India’s leading online fashion retailer Myntra will bring the Little M.A.C collection from leading professional cosmetics brand M.A.C Cosmetics to India, selling it exclusively on its platform to boost its beauty and personal care segment.
 

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Myntra is wants to tap a large chunk of India’s beauty sector and expects to generate a $100-150-million business in the next two years. It is constantly upgrading its portfolio in the beauty sector with a strong emphasis on premium beauty brands.
 
It has recently launched Clinique, Bobbi Brown and Estée Lauder from the ELCA group of cosmetic brands and has plans to launch over 100 beauty and personal care brands this year.
 
Ananth Narayanan, CEO Myntra-Jabong said in a statement said, “M.A.C reverberates as one of the most desirable cosmetic brands globally. With the introduction of Little M.A.C exclusively on our platform, we are making this new affordable range accessible to hundreds of thousands of women in the country. Myntra is fast becoming a destination for Beauty and Personal Care and we are targeting to grow this category 10x in 10 months.”
 
Little MAC will offer some of its classics in tote-able and airport-friendly size products of 30ml or less, starting at INR 900.

Rohan Vaziralli, General Manager, Estee Lauder Brands, said, “The Estée Lauder Companies India and M.A.C Cosmetics are delighted to partner with Myntra. M.A.C, is the prestigious makeup leader in India and with this association we are pleased to further expand our footprint and reach out to a larger consumer base across India. This business collaboration with Myntra will help in realizing our vision of making M.A.C easily available to all aspiring consumers.”
 
M.A.C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. M.A.C is now sold in 110 countries worldwide.

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