Lingerie brand Clovia forays into nightwear segment

By

Maverick Martins

Published
Sep 19, 2018

Indian lingerie brand Clovia has entered the nightwear segment with the launch of its new range of nightwear.
 

Clovia’s nightwear collection consists of pajamas, capri sets, shorts, boxers, sleep tees, and short dresses. In addition, Clovia's wide range of nightwear also offers nightgowns, satin robes, and slinky camisoles.
 
The nightwear collection is priced at a starting range of Rs 899 will be available online and at retail stores across the country.

"We at Clovia, understand the importance and necessity of the product segment that makes an essential part of our customers' wardrobe. For this, we have launched a range of night suits," said Clovia vice president Soumya Kant.
 
“Believing in 'the more the better' you can choose from a wide range of tees, boxers, shorts, tops and pajamas, short nighties, camisoles, jumpsuits for a good night's sleep," Kant added.
 
Clovia, which is run by Purple Panda Fashions, sells private label lingerie online on its own website and other e-commerce platforms besides shop-in-shops, airport installations and exclusive brand outlets across the country.
 
Clovia is looking to expand its offline presence and plans to add 15 exclusive stores in metros & tier II, III cities over the next three years.