Lingerie brand Amanté targets Rs 150 crore turnover by 2018

By

Maverick Martins

Published
Feb 8, 2017

Premium lingerie brand Amanté is targeting a turnover of Rs 150 crores by 2018 and looks to expand its presence across the country by adding 20 more exclusive outlets this year.

"We are looking at a growth of around 50 per cent in one-and-a-half years. We are targeting a turnover of Rs 150 crore by year 2018. We are planning to open 20 more outlets by the end of this year," Smita Murarka, head of marketing & e-commerce for MAS Brands India, told a news agency.

The brand Amanté, which sells premium lingerie, sleepwear, sportswear and swimwear, has seven stores in Mumbai, Jaipur, Noida, Lucknow, Bengaluru and Chandigarh.

"This brand is now worth Rs 100 crore. We have doubled our business in the last two years. We are growing at 20 per cent which is still quite healthy considering how last few months have been," she said.

"We are looking to grow in all markets right up to tier II markets," she said. The brand is also available at 1,200 multi-brand outlets across the country.