Lingerie Shop to set up country’s second lingerie vending machine at Delhi

By

Maverick Martins

Published
Dec 6, 2017

Lingerie Shop, owned by Radhika Goenka from Welspun Group, will be entering the national capital Delhi by setting up its innovative lingerie vending machine at the Indira Gandhi International Airport in February 2018.
 

The Lingerie Shop entered the women’s innerwear segment in India with the launch of the country’s first lingerie vending machine at Peddar Road, Mumbai in May this year.
 
The machine will be stocked with pre-packaged lingerie products in multiple styles and sizes, offering the customers a range of premium quality innerwear from all black ‘Be Mine’ collection created and designed by Radhika.

With the backing of the Welspun Group, Radhika is planning to take her brand across the country by setting up such machines at select prime locations.
 
"We are a brand that advocates for unconventionality and uniqueness, so the need to make a statement is essential. Our aim is to break the mould in the Indian lingerie market by offering premium bespoke products with a twist," Goenka, founder of Lingerie Shop, had earlier told FNW.
 
"We are planning to launch the next one at the Delhi international airport by February 2018," Goenka told news agency IANS.
 
The Indian women’s lingerie market is currently estimated to be around Rs16, 000 crore (approx $2.5 billion) according to Technopak report and is expected to grow at a CAGR of 14 percent to reach Rs 31,000 crore (approx $4.9 billion) by 2021.
 
With promising growth expected in the sector, it is no surprise that Radhika, heiress to the billion-dollar Welspun group, has decided to venture into this segment.
 
The Lingerie Shop currently caters to its clientele in India through its e-commerce platform and is planning to set up physical stores besides the vending machines in the future.