Published
Sep 5, 2018
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Linen Club opens its first store in North East

Published
Sep 5, 2018

Aditya Birla Group’s fabric brand Linen Club has entered the North East region of India with its first exclusive store in the city of Guwahati in Assam.

Linen Club opens its first store in North East - Linen Club


The store was inaugurated by Bollywood actress Raveena Tandon. The Guwahati store will house a wide range of pure linen and linen blends for men and women that include ready to wear shirts, trousers along with accessories such as stoles, laptop bags, and handkerchiefs,
 
"We are absolutely delighted to launch our first exclusive store in North East India. We are positive that the style connoisseurs of the city will welcome the finest European Linen fabrics. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards," in a statement said Thomas Varghese, Business Head of Textiles, Aditya Birla Group.

Jasvinder Kataria, Head of Sales & Marketing, Linen Business, Jayashree Textiles, added, "With this premium store, our goal is to create a rich consumer experience and ensure that linen lovers experience the largest variety of linen fabrics & products in an intimate environment..”
 
Linen Club plans to open between 250 and 300 stores by 2020. It currently has 174 stores across India.

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