Lifestyle launches festive collection for Melange with fashion show

By

Maverick Martins

Published
Sep 28, 2018

Lifestyle, owned by Dubai-based Landmark Group, launched the festive collection for its brand Melange with a fashion show in the city of Hyderabad. Bollywood actress and Melange brand ambassador Taapsee Pannu walked the ramp showcasing the latest collection.
 

The new collection is priced from Rs 599 (approx $8) onwards and will be available across all Lifestyle stores and e-commerce platforms  .
 
Commenting on the launch of the new collection, Lifestyle International Private Limited Managing Director Vasanth Kumar said: "Melange by Lifestyle represents the style sensibilities of modern Indian women whose fashion choices are eclectic and inspired by global trends. The latest collection embraces the bold and individualistic style of our brand ambassador Taapsee Pannu, bringing forth some remarkable pieces that are perfect for the festive season."

Lifestyle is expecting good sales during this festive season and eyeing a turnover of Rs 4,600 crore this fiscal year. It had reported a turnover of Rs 4,000 crore in the 2018 fiscal year.

Lifestyle had entered the Indian market in 1999 and currently retails through 73 stores across India.