Lakshita plans international expansion

As Lakshita shifts its focus to foreign exports sought through trade shows, the brand plans to bring its embroidered and print textiles to a wider market.

Lakshita is working towards expanding its exports - Lakshita- Facebook

Lakshita was launched in 2000 and is currently owned by Kavita Women Wear, part of Noida. The label currently has around 45 brick and mortar stores in North India. Although the label does have a nominal share in exports, it is only very small and the brand’s focus has now shifted to increasing it.

Lakshita recently took part in the international trade show Textiles India held in Gujarat where buyers from America, Canada, and Sri Lanka, among others, congregated to start potential export negotiations. This event was the first business-to-business trade show that Lakshita took part in and it marked the start of the brand’s foreign expansion plans.

Lakshita’s Merchandiser, Pushpendra Singh, stated that the brand’s USP for exports is that the textiles they use -- as well as their prints and embroidery techniques -- are rarely exported to foreign countries, although popular in India. Therefore, it is these textiles, along with the brand’s ethnic and western mix garments, that Lakshita will soon be exporting.

Along with planning increased exports, Lakshita recently celebrated its 16th birthday by hosting a discount shopping event. Lakshita’s current collection focuses on Chroma therapy and the different messages colours bring, incorporated into their garments through colour blocking and explored through their social media sites. 

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