Lakme Fashion Week owner launches digital fashion platform

IMG Reliance, the owner of Lakmé Fashion Week (LFW) launched a new digital fashion platform called “The Voice of Fashion” on July 23.

IMG Reliance has launched TVOF with Shefalee Vasudev (pictured) as editor - Shefalee Vasudev- Facebook

IMG Reliance has launched The Voice of Fashion (TVOF) as an e-zine that will feature daily updates on fashion related topics including sustainability, collaborations, new designers, and crafts.

The site’s editor, Shefalee Vasudev, told Elle India about the venture: “It is an independent entity inside IMG Reliance. It will cover all fashion weeks, including the FDCI-run India Couture Week and India Fashion Week that are held in Delhi with as much interest, objectivity and dedication as any other.

"“TVOF is not a mouth piece of Lakmé Fashion Week," Vasudev asserted.

The site will take fashion as its focus area and also cover beauty and design. Content will be created both in-house and with freelancers. Indian fashion will make up most of the content but international fashion news that would be of interest to an Indian audience will also feature, according to Vasudev.

The site has a visual column by the graphic novelist and painter Amruta Patil on Shringar and a separate section on sustainability. Vasudev said that it will be culture more than business that inspires the site’s content.

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