Lacoste India expansion: Delhi and Mumbai are main markets

By

Isabelle Crossley

Published
May 23, 2018

Lacoste, licenced in India through Sports and Leisure Apparel Ltd., plans to continue expanding its presence in its two largest markets: Mumbai and Delhi and will also be working on its omni-channel strategy.

Lacoste, which has a retail presence across 14 Indian states and 18 cities within that, plans to keep its expansion to Tier 1 and 2 cities for the time being. Naming Mumbai and Delhi as the largest markets, the brand also aims to continue to solidify its strong retail presence in these metros.

“Delhi and Mumbai being the most important markets, the brand has much deeper penetration in these markets and intends to expand further, said Rajesh Jain, the Managing Director and CEO of Sports and Leisure Apparel Ltd. “We are keenly watching the premium developments in Tier-I and Tier-II cities both in terms of consumer demographics and psychographics and also relevant retail developments. We started entering cities near metros a couple of years back and have received a good consumer response in those cities as well. We are open to exploring store opening at any location in India where like-minded brands are present and quality infrastructure is available.”

As for the brand’s omni-channel strategy, Lacoste has its own dedicated e-commerce store in India and also partnered with the multi-brand platform Myntra last year. Jain said that there has been a “good response” to the partnership and that, “We are also presently evaluating more options to enhance our omni-channel presence.”

Lacoste currently has a range of its collections available in India including the Modern Heritage Collection, The Paris Polo, Spring Bloom Collection, Roland Garros Collection, and 85th Anniversary Re-edition Collection among others.