LVMH’s ‘Private Days’ initiative attracts a record-breaking 180,000 visitors

The fourth edition of the LVMH group’s ‘Private Days’ initiative, held from October 12 to 14 at 77 venues in 14 countries, set a new record by welcoming 180,000 visitors.


The labels belonging to the LVMH group opened their doors to the public for three days - AFP

It was “an unprecedented success,” as the French luxury group wrote in a press release on Sunday. This year, the objective was to host 175,000 visitors, while the previous edition of the initiative, in May 2016, attracted 145,000 visitors.

For this edition, 56 of the 70 labels owned by LVMH took part in the event, as 3,000 craftsmen and designers from a variety of industries (wine and spirits, fashion, leather goods, perfumes and cosmetics, watches and jewellery) gave the general public a glimpse of their expertise.

In France, the doors were open at the Château Cheval Blanc winery in Saint-Emilion, at Dior’s haute couture ateliers in Paris, at the Fontaines Parfumées perfume design centre in Grasse, at the Krug champagne cellars in Reims and the Hennessy winery in the town of Cognac.

Elsewhere, LVMH opened to the public the Glenmorangie whisky distillery in Scotland, the Hublot watch factory in Switzerland, a footwear manufacturer for Louis Vuitton in Italy and the Belvedere vodka distillery in Poland. Outside Europe, the public enjoyed visits to the Cloudy Bay winery in New Zealand, the Newton Vineyard in California’s Napa Valley and the Terrazas de Los Andes winery in Argentina.

LVMH posted a record result in 2017, its annual sales topping the €42 billion mark.

FashionNetwork.com with AFP

Translated by Nicola Mira

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