LA accessories brand Vismaya to enter India market

By

Maverick Martins

Published
Sep 26, 2016

Los Angeles-based fashion brand Vismaya will foray into the Indian market with a collection of shawls, stoles and scarves via an online portal.

Vismaya is popular in various parts of Europe, Japan and North America. It has worked with some of the big names in the fashion industry including Neiman Marcus, Gap, Lucky brand, BCBG and Calypso St Barth.

"We are extremely excited about launching Vismaya in India. After the success of Vismaya as a brand in the US and Europe, it was only natural for us to explore the Indian market," Shikul Narula, Director of Vismaya, said in a statement.

The products are styled in Los Angeles and handcrafted in India keeping in mind the latest trends from across the globe. Vismaya will offer a collection of genuine cashmere and pashmina embroidered stoles as well as heirloom shawls including antique jamvars, kalamkaari, kaanis, soznis, and papier mache.