Kraftly extends its 'MySite' feature to small sellers

Indian e-commerce fashion etailer Kraftly has extended its 'MySite' feature which allows sellers to sell products through their own dedicated websites to all traders free of cost.


Kraftly had launched its MySite feature in June this year to help independent sellers further establish their online presence. Through MySite, Kraftly designs, integrates, and supports a dedicated website for registered sellers who sign up for this offering.
The company expects the platform to contribute 30 per cent to revenue in the next year.
"We have about 80,000 sellers on the Kraftly platform and the feature is now free for everyone," Kraftly Chief Business Officer Akshay Ghulati said in a statement.
The company claims to have garnered 1,200 sellers opting for the feature since June.
"In terms of MySite feature itself, we see it to contribute about 30 per cent to the revenue by the next 12 months which is currently less than 5 per cent," Ghulati said.
With the e-commerce sector witnessing a steady growth in the country, technology is playing a crucial role in this sector with all major players investing heavily in technology.
Kraftly with its MySite is aiming to achieve over 2 lakh sellers by the end of 2017 by helping small medium businesses take the online route and establish a unique brand identity in the fast-growing digital world.
Launched in 2015, Kraftly offers a platform to small sellers, entrepreneurs and artisans in India in categories including apparel, accessories, home decor and footwear.

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