Katrina Kaif to replace Sonam Kapoor as Kalyan Jewellers new global brand ambassador

Bollywood actress Katrina Kaif will be the new global face of India’s top jeweller Kalyan as she replaces Sonam Kapoor who endorsed the brand over the last two years.
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Katrina will be seen endorsing the brands jewellery products and promotional campaigns featuring the actress are expected to go on air in the coming weeks. She will also be part of the company’s customer engagement programmes across its showrooms in India and West Asia.
The company which already has a strong hold in South India is now looking to make inroads with Katrina’s popularity in the Northern and Western markets.
Ramesh Kalyanaraman, Executive Director, Marketing and Operations of Kalyan Jewellers in a statement said, “Katrina personifies brand Kalyan’s attributes of style and elegance. Katrina has set her own path with sheer hard work, akin to Kalyan’s own growth trajectory. She has built a significant fan base not only in India but globally. This new association will enable us to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’
‘’We would like to sincerely thank Sonam Kapoor for augmenting the product propositions of brand Kalyan over the past two years and helping strengthening its status as one of India’s most trusted jewellery brand,’’ Kalyanaraman added.
Kalyan is also endorsed by leading celebrities like Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.

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