Kartik Aaryan replaces Hrithik Roshan as Emami brand ambassador

By

Maverick Martins

Published
May 15, 2018

Bollywood actor Kartik Aaryan has been signed by Emami to endorse for its fairness brand Fair and Handsome. The brand was earlier endorsed by popular actor Hrithik Roshan.
 

The actor will endorse Emami’s range of men’s products and campaigns featuring the actor will be released during the ongoing Indian Premier League cricket tournament.
 
FMCG major Emami Ltd, had reported net profit of Rs 60 crore (approx $9 million) for the quarter ended March 31, 2018, with sales revenue of Rs 617 crore (approx $92.5 million).

The beauty and fairness brands in particular had registered double digit growth during the last quarter, in spite of that the company’s profits had dipped 28 percent as compared to the previous fiscal.
 
Emami’s move to get Kartik on board seems to be move to cut down on its marketing spend, as Hrithik Roshan who endorsed the brand for the last 3 years charges a higher endorsement fee as compared to newbie Kartik.

“We are happy to be associated with one of the most promising, upcoming stars in Bollywood, Kartik Aaryan. Being a pioneering brand, Fair and Handsome has a strong leadership position in the men's grooming space and we are confident this association will enable the brand to strengthen its relationship with the young audience,” Mohan Goenka, Director, Emami Ltd said in a statement.
 
“Kartik will be the face of Fair and Handsome Laser 12; the communication leverages the insight of how a man's face goes through new challenges every moment and Fair and Handsome Laser 12 is the one-stop solution to every challenge,” he added.
 
Emami Limited is one of the leading personal and healthcare businesses in India, with a portfolio of over 300 products.