Kajol signed as brand ambassador for hair color brand Vasmol

By

Maverick Martins

Published
Oct 30, 2018

Super Vasmol 33 Kesh Kala, owned by Hygienic Research Institute Private Limited (HRIPL) has signed Bollywood actress Kajol as its new brand ambassador for the Indian market.

Kajol will endorse the hair colouring brand across India and will soon be seen in the brand's new advertising campaign 'Yahi hai Sahi Hair Colour'.
 
HRIPL has revamped its product to cater to today's evolved consumers and younger demographic. It is hoping that its association with the actress will help it connect with the audience and boost sales in the country.

Commenting on her association with the brand, Kajol in a statement, said, “I’m glad to be associated with the brand, which has been offering its customers, credible hair colouring solutions for decades. The best part is that with changing times, it is renovating itself, upgrading and getting better by the day to offer solutions that are relevant to today's hair colouring needs.”
 
The product's unique appeal lies in its mixture of herbs and oil like properties that beautify hair giving it its natural looking black colour.
 
HRIPL's Joint Managing Director Ashish Chhabra, added, “Kajol’s charismatic persona was an ideal fit with the brand as her mindful and thoughtful personality is looked upon by the audiences across genders and age-groups.”
 
HRIPL, established in 1957, is one of India's leading manufacturer of beauty products and one of the fastest growing cosmetic companies in the country.