Kai Group opens its first store in India

Kai Group launched Kai Shop in India on August 23 and the location chosen for the brand’s first foray into India was New Delhi’s Select Citywalk.

Kai Group is bringing its Japanese beauty and home ware products to India for the first time - Kai Group- Facebook

Offering a large range of Japanese products from the brand, the store sells a variety of beauty and homeware items. The store itself is 381 square feet large and 100 products from the brand are available there. The company now boasts over 10,000 products but only 100 have come to India at present, however, more are in the pipeline.

Koji Endo, CEO and President of Kai Group said: “We are glad to announce the launch of our first ‘KAI Shop’ outlet in India. KAI Group is the only cutlery-related manufacturer developing more than 10,000 products in cooking, grooming, beauty care, and medical fields. With our new range, we have plans to launch five outlets in key metros by 2022 and will increase dealings at general stores in other areas of India, too. We are also aiming to increase our sales more than three times of the present, 300 crore Japanese yen by 2022.” Kai Group’s launch in India is only the start of their expansion plans in the country.

Kai Group was founded in 1908 in Gifu prefecture, Japan and epitomises Japanese style. This style is being taken to India and the brand has already set up a manufacturing facility in Neemrana, Rajasthan. Moreover, the planned investment for the next three years is 175 crore rupees, approximately 26.3 million dollars. 

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