Jennifer Lopez launches JLo handbags in India with Ace Turtle

The American singer Jennifer Lopez’s handbag brand, JLo, will now be available online in India through the Bengaluru based e-commerce business, Ace Turtle.

singer Jennifer Lopez’s handbag brand, JLo, will now be available online in India, Malaysia, and Singapore - Jennifer Lopez- Facebook

Following a tie up with Ace Turtle, the JLo handbag brand will be available in India, Singapore, and Malaysia online. The handbag line features a selection of bags designed to be fashionable for a wide age group.

Through Ace Turtle’s cross-border payments facilitation, Lopez’s bags will now reach a wide audience in the three countries. “With the increasing demand of premium international brands in India and southeast Asia, this is a great opportunity to connect the brand with the shoppers in these markets,” said the CEO of Ace Turtle, Nitin Chhabra.

Lopez has been increasingly focusing on the fashion and beauty industry and will also be launching a makeup line in the near future and has a running collaboration with Kohls that includes clothing and footwear.

Benglauru’s Ace Turtle is an e-commerce site that is designed to facilitate business in India, Singapore, and Malaysia. The business describes itself as a “technology driven platform company” and also works with fashion brands such as Puma, Ed Hardy, Ray-Ban, and US Polo. The business has offices in both India and Singapore and is funded by Vertex Ventures of Temasek Holdings.

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