Japanese brand MUJI opens first store in Delhi

By

Maverick Martins

Published
May 8, 2017

International lifestyle retailer MUJI launched its maiden store at Select Citywalk mall in Delhi.

Japanese Ambassador Kenji Hiramatsu and his wife Patricia Hiramatsu were present at the occasion.

"After a tremendous response in Bengaluru and Mumbai, we are very excited to begin a new chapter of our Indian story with the launch of this store," said Satoru Matsuzaki, President and Representative Director, Ryohin-Keikaku Co. Ltd said in a statement.

Darshan Mehta, President and CEO , Reliance Brands said: "Their unparalleled brand offering, both in terms of use and price appeal, is sure to attract consumers across age groups and mind sets, making it the go-destination store."

The brand promises to focus deeply on creating products that are truly fundamental to everyday life, sans unnecessary complexities.

The brand also adheres to its three founding principles - selection of the most suitable raw materials, streamlining of production processes and simplification of packaging.