Jacqueline Fernandez to endorse ethnic wear brand Bella Casa

By

Maverick Martins

Published
Mar 16, 2018

Indian textile and ethnic wear brand Bella Casa has signed Bollywood actress Jacqueline Fernandez as its brand ambassador for a period of two years.
 

The Jaipur-based brand is hoping that Jacqueline’s popularity will help enhance its pan India visibility and distribution network to fuel the company’s future growth.
 
Commenting on the announcement, Saurav Gupta, CEO, Bella Casa, in a statement said, “We want to tap into these emerging business opportunities with our market-leading offerings. Bringing Jacqueline on board as our brand ambassador is perfectly in line with our growth strategy, as she personifies the style, trendiness, and elegance that Bella Casa as a brand stands for.”

“The bed linen market in India is pegged at around Rs 13,000 crore at present and is expected to grow at a CAGR of 12 percent annually. The ethnic fashion and apparel space has also witnessed a massive growth in demand for high-quality, stylish, yet affordable designer wear,” Gupta added.
 
Talking about her association with the brand Jacqueline Fernandez said, “Bella Casa has been setting benchmarks in the Indian home textile and ethnic fashion apparel industry when it comes to marrying design innovation and product quality with affordability. I am excited to be associated with the brand and am looking forward to representing its unique proposition to the Indian consumer base.”
 
Bella Casa has network of 200 brand authorised wholesalers and around 4,000 retailers across the country. It also has tie-ups with some of the biggest modern retailers in India, including Reliance retail, Lifestyle, Pantaloons, Maxx, HyperCity, D-Mart, and Metro, amongst others.
 
The brand also has a strong online presence and available on leading e-commerce companies like Flipkart, Amazon, HomeShop18, and Naaptol.com.