Jabong records significant growth in 2017, rewards customers for helping boost sales

Flipkart’s fashion subsidiary Jabong has claimed to have recorded significant growth in the year 2017 on the back of multiple mega sale events including You Are The Festival’, ‘Big Brand Sale, Cracker of a Sale, Flipkart’s Big Billion Day and Myntra’s End of Reason Sale.

The company has claimed, without disclosing any numbers, that it witnessed a surge in revenue and customer base throughout the year 2017.
Jabong's gross merchandise value (GMV) had gone up by 30%, post-merger with Myntra, with their combined GMV touching $1 billion for year ended March 31, 2017. However, Jabong’s contribution was only 30 percent
of the above combined GMV with the remaining coming from parent firm Myntra, which acquired Jabong in a $70-million deal.
The Jabong-Myntra management is eyeing profitability in the next financial year and is hoping to earn a combined GMV of $1.4-1.5 billion (close to Rs 10,000 crore).
The company had earlier stated that it will be marketing Jabong’s products aggressively and invest about 6-7% of the total sales revenue in marketing. As part of its marketing strategy the company has now decided to reward some of its high spending shoppers for the year 2017.
It handed out prizes that included cars, bikes and foreign trips to eight lucky winners who shopped for the highest amount during its sale events.
Gunjan Soni, Head of Jabong in a statement said, “Customer delight is at the center of everything we do at Jabong. It is therefore imperative for us to recognise our customers for their loyalty and affinity towards Jabong, which motivates us to strive harder. I would like to congratulate the winners and assure the ones who missed out this time that we will continue to offer them more reasons to shop on Jabong.”

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