Jabong eyes double revenues with ‘You Are The Festival’ campaign

Flipkart subsidiary and India's leading fashion portal Jabong is expecting revenues to double with its upcoming festive season sale. It has aunched a campaign - ‘You Are The Festival’ - to boost sales.

Jabong

The campaign is designed to attract customers and boost sales during the festive season in India and is specifically targeted at Jabong’s core consumer base. The company, in a statement, claimed that it has already witnessed a 66 percent surge in consumer base during the recently concluded flagship event 'Big Billion Days' - lead by parent firm Flipkart - and expects this number to go up even more with this campaign.

The 360-degree nationwide brand campaign 'You Are the Festival' depicts Jabong's unique and quirky take on fashion, and aptly celebrates its target consumers' individuality with a display of a wide range of fusion wear, the company said.
 
"We expect a 2x revenue jump this festive season and the highest ever traffic on our platform. Our focus is to provide a complete range of fashion solutions for our core consumer base - the modern women and men who are free-spirited and confident of their choices, be it in fashion or otherwise," said Head of Business, Jabong, Gunjan Soni.

Jabong has also added five new stores on its platform named Festive, Formal, Party, Ethnic and Beauty to cater to different category of shoppers.
 

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