Ishita Khosla launches Confidress

Ishita Khosla has launched an online styling platform called Confidress that aims to pair users with outfits and products that match their personal tastes and lifestyle as chosen by professional stylists.

Ishita Khosla has launched an online styling platform called Confidress that aims to pair users with outfits and products - Confidress- Facebook

Confidress has now launched online and is both an online fashion boutique and personalised styling service. Customers can upload information about themselves such as their body type, personal style, and budget, and then the site’s personal stylists will create outfits tailored specifically to that customer that can be shopped from Confidress’s online store.

The store features an array of Indian designers such as Masaba Gupta, the site’s current “designer of the week”, Anju Agarwal, Bluhenn, Nitya Bajaj, and Rahul Singh among others. Confidress also has a live chat function so users can seek assistance anytime when shopping. There are both men’s and womenswear categories for clothing as well as accessories.

“We plan to change the customer shopping behaviour by making shopping effortless and easy. The quality e-commerce industry is the future of our country. We want to be an honest, sincere, and value based company to our customers through our one stop fashion portal,” said Confidress’ CEO Ishita Khosla.

E-commerce is becoming a booming part of the Indian fashion industry and more and more sites are looking for ways to set themselves apart. Confidress’s styling feature and focus on social media marketing may indeed set it up for success in this competitive market. 

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