Invest India seeks industry inputs to promote e-com

India’s national investment promotion agency Invest India sent out a questionnaire recently seeking industry views on how to enhance cross-border e-commerce, encourage brands to go global and promote exports and small and medium enterprises (SMEs). The suggestions will be forwarded to the department of industrial policy and promotion (DIPP).

Views have been sought on how the government can promote data localisation and sharing, consumer protection, better compliance and enforcement of existing and future policy structures and anti-competitive practices, according to a report in a top Indian business daily.

The 13 questions also cover issues related to job creation, development of allied infrastructure of the payments ecosystem and logistics.

DIPP is now the nodal agency for all matters related to e-commerce and industry secretary Ramesh Abhishek is heading a committee of secretaries to look at all such issues. The exercise comes as the government is rethinking the e-commerce policy proposed two months ago.

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