Inorbit Malls to hold Pink Power season four

The Inorbit Mall chain will hold the fourth season of the Pink Power contest and business development programme that aims to promote women owned businesses in the fashion and beauty sector among others.

The Inorbit Mall chain will hold the fourth season of the Pink Power contest and business development programme - Inorbit Mall- Facebook

As season four of Inorbit’s Pink Power commences, a new wave of female owned businesses will compete to have their businesses developed and given a free space in one of the Inorbit malls across India. Submissions must be completed by April 8 after which a panel of judges will select the winners. Business categories include fashion, accessories, footwear, and bags. Other categories include stationery, handicrafts, home décor, and food and beverages.

The winners will be rewarded with a free kiosk space at one of the Inorbit malls for a period of 9 months and a special retail training carried out by the ‘Trust for Retailers and Retail Association of India’ (TRRAIN). The Central Bank of India has also agreed to give winners the opportunity avail loans to augment their business plan. Runners up will also be given the opportunity to participate in flea markets to be held at Inorbit malls. The event’s sponsors include VLCC, Go Colors, Chumbak, Vanity Cube, and Bombay Connect.

“Over the years Pink Power has turned from a popular campaign to a tour de force that brings together ambitious women from all parts of life,” said Inorbit’s Head of Marketing and Corporate Communication, Naviin Ibhrampurkar in a statement. “We look forward to honouring more women entrepreneurs through this initiative and encourage everyone to spread the word on Pink Power. If you happen to know any woman with a small-scale business and wants to make it big then this is an opportunity not to be missed.”

The campaign will be hosted across India in Inorbit malls in Vashi, Malad, Vadodhara, Hyderabad, and Bengaluru.

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