India’s e-commerce boom just getting started, says Fossil Group GM

By

Maverick Martins

Published
Feb 15, 2017

The e-commerce business in India is just getting started according to a representative of Fossil Group, a brand that owns the licensee of some sought after foreign labels like Michael Kors, Emporio Armani and Kate Spade.

 
"The Indian e-commerce business is projecting a jump of up to $45 billion by 2021. Close to 240 million people are forecast to purchase products online by 2019. And this is only the start," Paul Ruban, General Manager of Fossil Group told a media agency.
 
Ruban added that there is dramatic shift in the rise of digital influence. Also, 56 per cent of the population is under 30 years of age and 80 per cent of the online traffic is purely generated from mobile phones.

It's clear that the role played by the digital medium to influence purchases is rapidly increasing by the day, he added.

"This, we feel will set the benchmark in terms of influencing offline sales through the online medium and paving the way for an omni channel environment," he added.