India's Yepme to launch Zara-style brand

By

Cajsa Lykke Carlson

Published
Oct 16, 2015

Indian e-tailer Yepme is targeting fashion-hungry consumers in the country with a new Zara-style brand, reported The Economic Times.

Co-founder and CEO Vivek Gaur said Yepme wants to "become the best fashion brand in India in the next three years," and it's currently introducing new clothing lines and focusing on brand-building.

The company is launching a new ethnic line, which will be fronted by Indian stars Shahrukh Khan and Tamanna. "Apart from the ethnic collection, we are getting into three more distinct areas- premium party wear, active wear and inner wear. The plan is to bring party wear by end of this year (around December when the party spirits are high) and inner wear by Sept-Oct next year which is an altogether new segment for us," said Gaur.

The aim is to make Yepme global by shaping it as a million dollar-brand by 2020, starting by making India a profitable market for Yepme's line of products. "We are tapping it. Once your home becomes a big market, there is an aspiration value for your product across countries," says Gaur.