Hunkemöller goes online on TataCliq, aims to expand footprint across India

By

Maverick Martins

Published
Apr 28, 2017

TataCliq.com, the Tata group's multi-brand Phygital ecommerce platform has added European Premium lingerie brand Hunkemöller to its brand portfolio. Hunkemöller aims to expand its online footprint with the partnership with the ecommerce platform.

 
As an online partner, TataCliq.com will ship the products directly from the brand's store to ensure authenticity and timely delivery. Bringing in the phygital aspect, TataCliq.com will offer CLiQ & PiQ services across 3 Hunkemöller stores in Mumbai, the company said in a statement.
 
Designed by the in-house design team of the brand, Hunkemöller is dedicated towards offering bold and modest designs to match a woman's passion.

Speaking on the launch Vikas Purohit, COO, TataCliq.com said "In the last year, TataCliq has built a catalog of some of the best authentic brands, both Indian and international. With the launch of ​Hunkemöller, ​we have further strengthened our brand offerings and are confident that it will appeal to our discerning customers”.
 
Puneet Behal, Business Head, Hunkemöller said "Hunkemöller offers a wide selection of curated and fashionable lingerie for every woman across the world. Through our association with TataCliq, we aim to expand our footprint online and bring high quality lingerie to customers across India,".
 
Hunkemöller has entered India through a franchise agreement with Reliance Brands Limited.
 
TataCliq.com, through its website and app, currently offers close to 450+ brands and through its portfolio of Indian, International and Luxury brands.