Published
Jan 8, 2018
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Hrithik Roshan's HRX to expand product categories, eyes 500 crore turnover by 2020

Published
Jan 8, 2018

Hrithik Roshan's sportswear brand Hrx is eyeing a 500 crore turnover (approximately 75 million US dollars) by 2020 and aims to expand its product categories and offline presence in 2018.

Hrx is eyeing a 500 crore turnover by 2020 - Hrx- Facebook


The Hrx brand recently launched the Mi Hrx fitness band, which marked its entry into the physical fitness space and, this year, another round of product launches are planned. These next product launches will be in the sectors of personal care, sunglasses, and backpacks. "As we progress, we are looking at personal care, sunglasses and Hrx backpacks as categories to explore," said Asfar Zaidi, who co-founded Hrx along with Hrithik Roshan and is the Managing Director of Exceed Entertainment.

The brand is looking to greatly increase its turnover over the next three years. "We are aiming at Rs 500 crore turnover in the next three years from the apparels and footwear section. We are in between plans to expand the product categories and offer more in the space of active wear," Zaidi stated.

Hrx currently has an exclusive partnership with Myntra for its range of products and last year totalled 100 crore rupees in revenue (approximately 15 million US dollars). "The process of identifying the right retail partners for MBOs [multi-brand outlets] and availability of the right locations EBOs [exclusive brand outlets] has begun. We are targeting the festive season of 2018," explained Zaidi.

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