Heidi Klum Intimates enters India

By

Isabelle Crossley

Published
Feb 7, 2018

Supermodel Heidi Klum’s lines of lingerie, Heidi Klum Intimates and Heidi Klum Intimates Solutions, have entered India through a partnership with The Clothing Rental.

The German supermodel and celebrity's lingerie brand is now available in India at The Clothing Rental. The Clothing Rental is a men’s and women’s fashion rental and retail store and e-commerce site based in Mumbai’s Bandra West district. The site carries a range of Indian and international brands and specialises in occasion wear.

Klum’s brand is now available on the multi-brand outlet’s e-commerce site, as well as in store. Products include the Heidi Klum Wing Bra, a bra with clear back straps designed to remain discreet under backless or plunge neck clothing. The bra, available in black and nude, retails at 2,800 rupees. A 'deep plunge bra' is also available for the same price, along with dressing tape and a 'lower back converter' for converting bra straps.

The Indian lingerie market is swiftly growing and the introduction of Klum’s brand is yet another example of that. With season two of India Intimate Fashion Week planned for early summer this year in Mumbai after the success of season one, the lingerie sector looks set to thrive.

Heidi Klum Intimates is part of the Bendon Group and is one of its flagship lingerie brands with Heidi Klum as the firm's face and Creative Director. The brand was launched globally in 2015 in over 1,800 retail outlets. The brand went on to launch Heidi Klum Intimates Solutions, which is now also available worldwide.