Harry Styles and Gucci have a campaign in the works

Harry Styles has landed a new role -- as the star of an upcoming Gucci Tailoring campaign.

The singer, actor and teenage heartthrob has teamed up with the Italian fashion house and its creative director Alessandro Michele on a secretive campaign that the brand has been teasing on Instagram. Its first announcement consisted of a photo of Styles' tattooed, suited hand scratching a shaggy dog, accompanied by the caption: "Hand and hound: peeking on set with @harrystyles for the new #GucciTailoring campaign." Further snaps showed the star queueing up outside a Fish and Chips shop in his best clothes -- perhaps in a nod to his British heritage.

The partnership should come as no surprise, given the fact that the 24-year-old Styles has repeatedly rocked flamboyant Gucci suits on the red carpet over the course of his career. His penchant for colorful motifs and sharp tailoring has earned him a reputation for being something of a fashion icon, as well as the title "The Prince of Prints," bequeathed by GQ Magazine in 2016.

The move marks the ex-One Direction member's first major fashion campaign, although Gucci has yet to elaborate on whether the partnership will be a long-term collaboration or just a one-off. Watch this space.

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