Published
Sep 6, 2017
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H&M set to embark on pan India journey, to open stores in 4 new cities

Published
Sep 6, 2017

Global fashion retailer H&M (Hennes & Mauritz) is all set to spread its wings across the country and will be opening stores in four different cities in September.


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The company had earlier announced its entry into the East Indian market with a store in Kolkata and will now move into the southern and northern markets with stores in Indore, Coimbatore and Amritsar with an accumulated space of over 75,000 sq ft.
 
The brand is focusing on tier II and tier III cities for its next phase of growth and said that it has identified immense potential in these markets. Janne Einola, Country Manager at H&M India in a statement earlier had echoed similar sentiments and stated that the company is excited to expand its reach in India and it sees tremendous potential both in Tier I & Tier II cities and the online market.

The store in Indore will open on September 16 at Treasure Island Next followed by Prozone Mall in Coimbatore on September 22 and Woodburn Central in Kolkata on September 23 while the store at the Mall of Amritsar will open September 30.
 
H&M aims to open a total of 50 stores by 2020 and has earmarked investment of 700 crore rupees (approx $105 million) to do this.
 
H&M currently has 17 brick and mortar stores in India and more than 4,400 stores in 66 markets. The company will also launch its ecommerce website in India later this year.

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