Grooming brand Beardo to expand domestic presence, enter US market

By

Maverick Martins

Published
Feb 16, 2018

​Indian men’s grooming brand Beardo is looking to rapidly expand its retail presence across the country and also eyeing international markets such as the US for future growth.
 

The company is also looking at partnering with salons and supermarkets to enhance its brand visibility in the offline market.
 
Beardo, which started as an online only firm offering men’s grooming products, plans to expand its reach to over 25,000 outlets from the current 5,000 over the next two years. The company will tap the international markets with its online entry into US by April.

“Over a period, we will also target neighbourhood salons with our offerings. Right now, we are present in 5,000-odd outlets across North, South and West India, and over the next two years, with the grooming market maturing, we will look at a pan-India presence in 25,000-odd outlets,” Ashutosh Valani, co-founder was quoted as saying by BusinessLine.
 
“Our products are positioned in the mass premium category and general trade is not exactly a focus area at the moment. However, as the male grooming market matures, we may look at having a presence in mom-and-pop stores,” he added.
 
“Beardo, is also looking to tap markets outside India, particularly the US. We are finalising our plans for the US. By April-June we should have an online presence there,” Vilani said.
 
Beardo owned by Zed Lifestyle Pvt Ltd started operations in the year 2016 offering men’s grooming products like face-wash, soaps, face-packs, scrubs, hair-care, skin-care beard wash and beard oils products. It is available online and at over 5000 retail outlets across the country.
 
Last year Indian consumer goods company Marico had invested in Beardo picking up 45% stake in the company.