Goode Partners completes investment in Marolina Outdoor

Goode Partners is showing its support for Marolina Outdoor, a maker of performance apparel for fishing and hunting enthusiasts. The New York-based private equity firm has completed a growth equity investment in the Charleston, South Carolina-based designer and marketer of the Huk and Nomad brands serving those interested in fishing and hunting respectively. No financial terms were disclosed.

Photo: Huk

Ben Verner, CEO and a co-founder of Marolina commented, “We are excited to be partnering with the Goode Partners family. They’ve had a great track record of success with other apparel and consumer brands that appeal to lifestyle enthusiasts and we know they will be a value-added partner. We’re confident that with their participation and significant equity capital behind us we’ll be able to even further accelerate our already rapid growth.”

Marolina was founded in 2014 by Ben Verner, Josh Reed, Jason Hart and Doc Reed to address a need for authentic performance apparel that would meet the needs of fishing and hunting enthusiasts.

The Huk and Nomad brands have expanded to include a line of technical shirts, jackets, footwear and other accessories. The brands are sold through sporting goods retailer, independent specialty stores and directly to consumers online.

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