Published
Sep 19, 2018
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Godrej to scale up male grooming segment, eyes Rs 100 crore revenue

Published
Sep 19, 2018

Indian FMCG firm Godrej Consumer Products Ltd (GCPL) is looking to tap the booming male grooming segment in India for growth eyeing revenue worth Rs 100 crore ($13.8 million) from this segment over the next two years.
 

Godrej to scale up male grooming segment - Cinthol - Facebook


Godrej on Tuesday rolled out an entire range of male grooming products under its Cinthol brand with which it has also entered the lucrative hairstyling segment.
 
The company will scale up its presence in the male grooming segment and focus on tier I, II and III markets to boost sales.

Godrej also plans to invest heavily in its e-commerce operations and expects it to contribute around 5 percent to the company’s revenues over the next few years.
 
GCPL has reported a net profit of Rs 405 crore ($59.1 million) in the first quarter ended June 30, 2018, with revenue of Rs 2,476 crore.
 
"In the next two to three years, we aim to garner at least Rs 100 crore revenues from the male grooming segment. I clearly see e-commerce being a very critical channel for male grooming for us and that is where we are investing a lot,” Godrej Consumer Products India and SAARC chief executive officer Sunil Kataria told PTI.
 
Godrej Consumer Products Ltd is owned by the billion-dollar firm Godrej Group. It offers several personal care and cosmetic brands.
 
 

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