Godrej consumer unit banks on e-commerce for growth

Indian FMCG firm Godrej Consumer Products Ltd (GCPL) is looking to scale up its e-commerce operations and expects it to contribute around 5 percent to the company’s revenues over the next few years.
 
Godrej consumer unit banks on e-commerce for growth - Godrej Professional

GCPL has reported a net profit of Rs 405 crore ($59.1 million) in the first quarter ended June 30, 2018, with revenue of Rs 2,476 crore.
 
The company will set up a separate unit for its e-commerce unit by September this year and it will be managing the unit with the help of it’s in-house team.
 
“The company is also planning to create a separate business unit to drive e-commerce sales. We should be at least looking at 5-odd percent of our business coming from e-commerce in the next three to four years,” GCPL chief executive officer – India and SAARC – Sunil Kataria, told PTI.
 
“We have realised that it cannot happen with e-commerce being part of customer channel. It has to be a separate business in itself. The company from September 1 is shifting e-commerce as a separate P&L unit, with its own innovation team, new product development pipeline and own marketing and digital team.”
 
 “We would like to manage it through a green channel where we focus on not only our core products going through e-commerce in a much more faster way but also enabling a lot of agile decision making which happens within the e-commerce team,” he added.
 
Godrej Consumer Products Ltd is owned by the billion-dollar firm Godrej Group and offers several personal care and cosmetic brands.
 

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