Published
Apr 10, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Future Retail opens first Big Bazaar Gen Nxt store in New Delhi

Published
Apr 10, 2018

Future Group’s Future Retail arm opened a Big Bazaar Gen Nxt store in New Delhi on April 9 and one floor of the new store is dedicated to fashion.

Future Group’s Future Retail arm opened a Big Bazaar Gen Nxt store in New Delhi on April 9 - Big Bazaar- Facebook


Planning to attract a young customer base, Future Retail has opened its first Delhi Big Bazaar Gen Nxt store in the capital’s Ambience Mall in Vasant Kunj. The store spans an impressive 180,000 square feet and a whole floor has been dedicated to the business’ private label fashion brand, Fbb. Another floor has been dedicated to food, homeware, and electronics.

“Gen Nxt stores are designed to make the brand Big Bazaar look more younger but at the same time we continue to retain the core essence of offering value for money products,” explained Rakesh Biyani, the joint Managing Director of Future Retail Ltd. “We have put together a huge assortment of products which will appeal to young consumers. Apart from families, we are targeting consumers in their early 30s and teenagers through our fashion category.”

Biyani stated that he expects for the new store to gather between 70,000 and 100,000 weekly walk-ins. This is compared to the 35,000 to 40,000 walk-ins a week that regular Big Bazaar stores receive.

The store is the third Gen Nxt store in the Delhi NCR region (being the first in Delhi itself) and the other two are situated in Noida and Gurgaon. There are now a total of 14 Gen Nxt stores across India including in Mumbai and the first such store opened in 2015.

Copyright © 2024 FashionNetwork.com All rights reserved.