Future Group's FBB to hold Watch Now Buy Now event

FBB, a fashion subsidiary of Future Group, will host “Watch Now Buy Now” on April 6 which will allow customers to buy straight from a runway show broadcast online.

FBB will hold a Watch Now Buy Now live shopping event - FBB- Facebook

Following a trend that has been increasingly seen at international fashion weeks, FBB will host a runway show where customers can buy featured clothing in real time. Watch Not Buy Now by FBB will allow customers who have pre-registered to purchase items as soon as they hit the runway. The show will be live streamed on a dedicated part of FBB’s website.

The fashion show will debut items from the brand’s summer 2018 collection which will feature women’s ethnic and western wear. Discounts will be offered to those first to register for the event which aims to make customers feel part of the runway experience.

"We are living in an age where everything needs to be experienced live, in real time,” said the Group Head of Digital at Future Group, Pawan Sarda, in a press release. “Thanks to social media we get to connect with people Live. Aspiring fashionistas always watch their favourite models in awe, secretly wishing they could also wear the same dress. Through Watch Now Buy Now, we are giving all our customers a chance to buy their favourite apparel as they watch the models showcase them."

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