Future Group's Brand Factory celebrates reaching 10 stores in Mumbai

Future Group’s fashion discount chain Brand Factory has reached a store count of ten in Mumbai and celebrated with an array of special promotions in the city.

Brand Factory has reached a store count of ten in Mumbai and celebrated with a special campaign - Brand Factory- Facebook

Brand Factory is currently undergoing a large scale retail expansion across India and announced earlier in the month that it will be opening 31 stores across India in three months. As part of this expansion plan, the Brand Factory has increased its Mumbai store count to ten and rolled out a number of promotions to celebrate this.

The business launched a campaign entitled “Made for Mumbai” which has a dedicated hashtag and encompasses outdoor, online, and media marketing. “There are many similarities between Mumbai and Brand Factory,” said Roch D’Souz, Brand Factory’s Marketing Head, in a statement. “Just like cutting chai, Brand Factory is cutting prices 365 days with discounts! We wanted to celebrate many such similarities through our campaign and made sure we imbibe the true spirit of Mumbai and that’s how #MadeForMumbai came to life everything we did on digital, print, outdoor or radio.”

Brand Factory currently has 69 retail outlets across 28 cities in India. The multi- brand outlets stock a range of international and Indian fashion brands with permanent discounts ranging from 20 to 70 percent.

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