Forevermark partners with Kirtilals to launch in Kochi

De Beers Group diamond brand Forevermark has partnerd with jewellery retailer Kirtilals to strengthen its position in the profitable southern market with launch in Kochi.


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The store is located at at M G Road in Kochi and will house the latest Forevermark collections. The Kirtilals store will also have a 7-carat Forevermark diamond on display. 

Commenting on the partnership, Sachin Jain, President, Forevermark India in a statement said, “Kirtilals has been our trusted partners for over 6 years and we are delighted to associate with them yet again as we launch this jewellery store in Kochi.  Forevermark partners exclusively with retailers who are not only passionate about diamonds but also meet the brand’s stringent criteria of business, social and environmental integrity. It is a partnership that we have cherished and we look forward to a long-standing relationship with them.” 

Suraj Shantakumar, Director – Business Strategy, Kirtilals said, “We are extremely honoured and humbled to have been partners with Forevermark over the years at various locations across South India. Now we have further strengthened our bond by associating in yet another market – Kochi.”

Forevermark, has witnessed 100 percent growth in the country last year and planning to further expand its presence especially in tier 2, 3 cities across the country with such partnerships.

The brand, which is currently present in 48 markets across India will enter a few new markets this year through partnerships with jewellery retailers and expects strong growth in the coming months.

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