Forevermark launches Autumn/Winter 2017 collections in India

By

Maverick Martins

Published
Aug 4, 2017

Forevermark, the diamond brand from the De Beers Group of Companies launched the Autumn-Winter trend collections 2017– Geo-Deco and Declaration in India.

 
India is the second largest market for Forevermark after China and the brand is looking to further consolidate its market position by launching new collections in India ahead of the festive season.
 
Geo-Deco collection focuses on geometrical elements at its core ­– bringing balance, proportion and symmetry to create a harmonious whole while Declaration signifies the power of communication through jewellery, the company said in  a statement.

Forevermark which currently has only one store in India at Bengaluru is planning to add a 3 more stores this year one each in Kolkata, Delhi and Mumbai by the end of this year.
 
Federica Imperiali, Forevermark’s Trend Expert and Head of New Product Development, in a statement said said, “Forevermark diamonds bear a unique inscription that adds a layer of poignancy to these trends. We are on the constant look out for inspiration – from nature to even social media for that matter, helping us create our big wall of ideas and further conceptualising them into designs.”
 
Less than 1% of the world’s diamonds are eligible for a Forevermark inscription enhancing the essence of the jewellery, which is crafted with beautiful, rare and responsibly sourced Forevermark diamonds. Forevermark launched in India in 2011 and recently participated at the India International Jewellery show (IIJS) in Mumbai.