Forever 21 unveils its fall 2017 collection in India with #WeAreForever campaign

By

Maverick Martins

Published
Oct 12, 2017

Forever 21, a leading fast fashion brand, has launched its fall 2017 collection with its unique #WeAreForever campaign in the Indian market to celebrate individuality and inclusivity across the country.

The new collection was unveiled through a show by fashion designer Prasad Bidapa with actress Aindrita Ray walking as the showstopper at the Forever 21 store, VR Bengaluru, Whitefield.

Forever 21's Fall '17 collection comprises of logo tees, to "sheer ruffle adorned blouses, velvet and silk camisoles that are set against denim jackets, skirts and trousers mirrors," the brand said.

The men's casual wear offers an interesting variety of two tone denims and track jackets with unique detailing and pops of color, velvet hoodies and camouflage.

"We are happy to introduce the most awaited Fall '17 collection which is inspired by the latest global runway trends. Our collection celebrates individuality and inclusiveness. It calls out "Come Fall in Love," which represents the largeness of our campaign. At Forever 21, we aspire to make high fashion accessible to fashion-conscious youngsters by introducing different styles every week,” said Rahul Jhamb, Brand Head, Forever 21 (India Business Operations), Aditya Birla Fashion and Retail Limited in a statement.

The new collection will be available across all 18 Forever 21 stores in the country.
Aditya Birla Fashion and Retail Ltd had entered into a franchisee agreement with Forever 21 for the online and offline channels for the Indian market.

The company also recently collaborated with Amazon India to launch Forever 21 exclusively on the platform.