Published
Dec 26, 2017
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Forever 21 opens first Kolkata store

Published
Dec 26, 2017

The American fast fashion brand Forever 21 continues to expand across India with the opening of its first store in the city of Kolkata, where the label also launched its holiday collection.

Forever 21 has opened their first Kolkata store - Forever 21- Facebook


Located in South City Mall, Forever 21’s most recently opened store boasts 6,500 square feet of retail space. The brand’s new store marks their 22nd in the country after recently opening their 21st in Indore. Forever 21 are partnered with the Aditya Birla Group (Aditya Birla Fashion and Retail Ltd) for their Indian operations and the Kolkata opening is just a small part of their pan-India expansion plans.

The Kolkata store opening was accompanied by a live performance by the new-age Bollywood folk singer Papon who also inaugurated the store along with Rahul Jhamb, Forever 21’s India Brand Head.

“Kolkata is not only the most potential market in East India but one among the key markets of India and we are delighted to launch our first store in Kolkata, just in time for the year end festive season,” Jhamb said at the event.  

A meet-and-greet with Papon featured a fashion contest and vouchers were also handed out to shoppers queuing to see the new store which stocks Forever 21’s full India range.

“Our first store in Kolkata and 22nd in India is a momentous step as we continue to leave our imprints in the country by making fast fashion accessible to the young fashionistas. Our new Holiday collection, designed to make fashion loving millennials look awesome during vacations and New Year will be available across all our stores. We are grateful to our patrons for making Forever 21 the most loved fashion destination of the country,” said Jhamb. 

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