Forever 21 launched on Jabong

By

Maverick Martins

Published
Mar 21, 2017

American fashion wear brand Forever 21 has gone online via fashion portal Jabong. The brand will be available on Jabong across the apparel, accessories and footwear categories, according to an official statement from Jabong.

“At Jabong, we continuously strive to offer the best of global fashion brands to our shoppers. Forever 21 is a pioneer and global leader in the fast fashion category and its addition will strengthen the comprehensive line of finely curated international portfolio on Jabong,” said Gunjan Soni, head of Jabong.

With Forever 21, Jabong has now added 20 new brands on its platform in March itself and will be taking the number to 35 by the end of this month, the company said.

“The combined strengths of Jabong and Myntra help us cover a major share of the online fashion retail market and uniquely curate our products to cater to the shopper preferences on each platform. This complements our aggressive offline strategy and we are excited to herald a long association with Jabong,” said Abhinav Zutshi, India business head, Forever 21.

Forever 21 owned and marketed by Aditya Birla Fashion and Retail Ltd for the Indian market is aggressively expanding its online and offline presence. Recently, it entered the West Bengal market with its first store in Siliguri.